EN
SCHEDULE
Day 1
20.05.2017
Day 2
21.05.2017
White Hall
Blue Hall
09:00The registration desk is open
10:00 – 10:30Welcome Coffee
10:30 – 11:00Official opening of Mobile Beach Conference
Section:MOBILE ANALYTICS
11:00 – 11:30Alexander Grach
Head of Sales - Central & Eastern Europe
Radically different approach to mobile fraud protection
11:30 – 12:00Ben McCormick Hadar
Sales Director
Increasing in-app purchases and M-commerce
12:00 – 12:30Alexander Vincent
Manager of Client Services - EMEA
The key components to determining the best mobile analytics solution
12:30 – 14:30Lunch
Section:MOBILE INSIGHTS
14:30 – 15:00Marvin Liao
Partner at 500 Startups
How new startups can change the landscape of today's mobile industry?
15:00 – 15:30Emmanuel Allix
Founder and CEO
How to grow up and sell an advertising network
15:30 – 16:00Richard Harless
Country Manager, Germany
Creative App Marketing: How Shazam reached 1 billion installs
16:00 – 16:30 Coffee break and Networking
16:30 – 17:05StartUp Battle [Part 1]
17:05 – 17:35Discussion. How we select startups and why: The investment thesis
17:35 – 18:30StartUp Battle [Part 2]
18:30 – 22:00Lounge Time
22:00Ibiza Party Enterance with conference badge is free
09:00The registration desk is open
10:00 – 10:30Welcome Coffee
10:30 – 11:00Official opening of Mobile Beach Conference[White Hall]
Section:VIDEO ADS
11:00 – 11:30Dan Frank
Head of StreamRail Platform
Video — Playing it Safe
11:30 – 12:00Natan Cohen
Head of Performance Sales, EMEA at AdColony
The App Install Marketing Trends
12:00 – 12:30Slava Taraskin
Business Development Manager UnityAds, EE, Nordics and DACH
Top tactics to maximize your ad networks cooperation
12:30 – 14:30Lunch
Section:MONETIZATION
14:30 – 15:00David Jordan
Head of Affiliates
Secret cocktail recipe for mobile traffic monetisation
15:00 – 15:30Macarena Cenalmor
VP of Client Services
Playable Ads
15:30 – 16:00Jonathan Raveh
Director of Monetization
The Secrets of Ad Mediation: benefits for publishers & networks alike
16:00 – 16:30 Coffee break and Networking
16:30 – 17:05StartUp Battle [Part 1][White Hall]
17:05 – 17:35Discussion. How we select startups and why: The investment thesis[White Hall]
17:35 – 18:30StartUp Battle [Part 2][White Hall]
18:30 – 22:00Lounge Time
22:00Ibiza PartyEnterance with conference badge is free
10:30 – 11:30Welcome Coffe
Section:USER ACQUISITION
11:30 – 12:00Yakov Peysahzon
Sales director
Tips and tricks for better UA: social media & location-based ads
12:00 – 12:30Ben Pony van Kessel
Director of Business Development Europe
Acquire Engaged users for your apps
12:30 – 13:00Lucjan Exner
Head of Sales CEE&CIS
Primetime spots for your primary screen
13:00 – 15:00Lunch
Section:Monetization
15:00 – 15:30Ouriel Ohayon
Co-founder
Origins and future of native ads
15:30 – 16:00Alexey Pedosenko
PR-director
Reinventing stock photography. What should mobile heads do to rule this 10 billion market?
16:00 – 16:30Coffee-break
16:30 – 17:30Panel discussion: Mobile fraud: fight it or head it?
17:30 – 17:45Mobile Awards Ceremony
17:45 – 18:00The official conference closing ceremony
10:30 – 11:30Welcome Coffe
Section:MOBILE GAMES
11:30 – 12:00Victor Niko
Software Engineer
Up to 5 clicks: Talking about the Ukrainian payment market in figures and in practice
12:00 – 12:30Pavel Gorchakov
Publishing Producer, World of Tanks Blitz
How to use social media to grow and engage the community? The Wargaming insights
12:30 – 13:00Aras Senyuz
Marketing & Mobile Division Director, Netmarble EMEA
East meets West, Learning how to succeed in Asia
13:00 – 15:00Lunch
Section:USER ACQUISITION
15:00 – 15:30
Marina Bril & Elizaveta Butko
Head of Mobile Advertising Netpeak & Online Marketing Manager Letgo (OLX Group)
Multichannel acquisition for mobile app. Letgo case study
15:30 – 16:00Nikita Rvachev
VP of Product
Facebook & Instagram ads for UA: tips for better effectiveness
16:00 – 16:30Coffee Break
16:30 – 17:30Panel Discussion in White Hall
17:30 – 17:45Mobile Awards Ceremony[White Hall]
17:45 – 18:00The official conference closing ceremony[White Hall]